Growth That Lasts Starts With Systems That Scale

Image of freelancer Daniel Kostadinov, founder of THIS AND THEN

Turning complexity into clarity: Let's build a foundation you can grow on.

Systematize.
Simplify.
Scale.

With 8+ years of experience and hundreds of solutions delivered, I’ve helped fast-moving teams streamline operations, align sales and marketing, and unlock sustainable growth. Whether you’re optimizing exisiting processes or integrating new tools, I bring proven expertise, clear systems, and measurable results to every engagement.

8Y

Experience with Growth initiatives

650+

Automations built

342K

Automated emails sent

The Problem

You’re growing, but your systems aren’t keeping up.

Your marketing and sales efforts feel disconnected

Leads are slipping through the cracks or rarely converting

Your team spends too much time on repetitive, manual tasks

There’s no clear way to measure what’s working (or not)

You’re unsure which tools to choose or how to make them work together

Let’s fix that – with systems built to scale.

Provided solutions

Services Built to Fuel Sustainable Growth

From tool integration to inbound strategy, each service is designed to help your business scale with clarity and control.

Sales & Marketing Alignment

Get your sales and marketing teams moving in sync, not silos.
Shared KPIs, lifecycle stages, lead definitions, content-to-close workflows.

Marketing Foundations

Build a scalable customer-centric foundation that aligns messaging, data, and tools.
Positioning, ICP, personas, pain points,  clear communication framework.

Account-Based Marketing (ABM)

Target high-value accounts with personalized marketing and sales alignment.
ABM strategy setup, persona development, lead segmentation.

Inbound Strategy

Create a system that attracts, nurtures, and converts leads at scale.
MQL/SQL frameworks, email nurturing, gated content, workflows.

Content Strategy

Plan content that drives traffic, builds trust, and fuels lead generation.
Content audits, lead magnets, gated content, and blog strategy.

Tool Research & Implementation

Find and integrate the right tools, without the trial-and-error.
Tool discovery, compatibility check, setup, and onboarding.

Email & Newsletter Marketing

Keep your brand top-of-mind with consistent, strategic email communication.
Newsletter strategy, template design, list segmentation, automation.

Process Documentation & Visualization

Map and optimize your internal processes for clarity and repeatability.
SOPs, flowcharts, visual workflows, and team-ready documentation.
Why Work With Me

Let’s Build the Systems Your Business Deserves

Experience sustainable growth through tailored solutions that help your team work smarter, scale faster, and stay focused on what matters.

No bloated agency teams: Just direct access to an experienced growth partner

Hands-on setup: From discovery through implementation and training

Clear communication: You’ll always know what’s happening, and why

Custom solutions: Tailored to your goals, tech stack, and team

Proven systems: Built using best practices and real client wins

Faster ROI: Because better systems = better results

FAQs

Explore answers to the most common questions clients ask before we work together.

What exactly do “growth systems” include – and how are they different from just strategy or execution?

Growth systems are more than just one-off strategies or tech setups. They’re structured, repeatable processes that connect your tools, teams, and data – across marketing, sales, and service. That might include CRM automation, lifecycle-based lead nurturing, ABM alignment, or streamlined reporting. The focus is on sustainable growth through systems that can evolve with your business. No fluff,  just scalable infrastructure that drives results.

How involved do I or my team need to be during the project?

You’ll always have visibility into what’s being built, but I aim to keep things as light-touch for you as possible. We start with a discovery session to understand your current setup, goals, and roadblocks. After that, I’ll take the lead on implementation, check in at key milestones, and make sure you’re comfortable with the handover. Think of me as your behind-the-scenes growth partner: proactive, clear, and self-sufficient.

What kind of results can I expect from these services?

While results depend on your current setup and growth stage, most clients see immediate operational wins, like clearer pipelines, cleaner data, and faster lead follow-up. Over time, these improvements compound: more qualified leads, better conversion tracking, and scalable processes across teams.

How do we start working together and what’s the typical timeline?

Our services include CRM setup and optimization, web design and development, and marketing automation. We also provide ongoing advisory and support to ensure continuous improvement. Each service is customized to fit your business needs.

Do you only work with HubSpot or can you support broader strategy and alignment projects too?

HubSpot is one of the platforms I specialize in, but my work goes far beyond. I support clients with strategic growth initiatives: from sales and marketing alignment to persona development, content frameworks, and inbound planning. Whether you need help shaping your foundation or scaling with automation, I meet you where you are. I’ve also researched and integrated a range of other tools based on fit and business needs, always ensuring systems are cohesive and outcomes are measurable.

Let's Build Your Growth Foundation, Together.

We’ll simplify your systems, reduce friction, and set your business up for repeatable success — with minimal disruption to your day-to-day.